Beautiful woman standing in lingerie on a parisian balcony during her pairs portrait and boudoir photoshoot with gloria villa photographer


A guide to the 25 best online stores to buy your boudoir lingerie, from classic styles, to a modern twist, to pure eroticism – you decide!

25 Best Online Stores to Buy Your Boudoir Lingerie


It is absurd to look for perfection.”

– Camille Pissarro, Danish-French Impressionist & Neo-Impressionist artist

As a professional boudoir photographer, based here in the wonderful city of Paris, and with the advantage of being a young woman, too, I am more than happy to advise you on what brands and styles of lingerie will enhance your body shape, accentuate your features and curves, and which lingerie will photograph beautifully – thus, providing you with a truly sensual ambience to each of your final prints, and to the complete album itself.

Did you know that around 80% of people shop online regularly? Online shopping has provided the busy professional woman (and the time-constrained mom) with the opportunity to purchase the things they need, and the things they want, quickly and exceptionally easily. It has become the new standard for many of today’s consumers.


black and white photo of a girl in sexy lingerie standing on a parisian balcony during her pairs portrait and boudoir photoshoot with gloria villa photographer

Having the professional experience of photographing a wide range of different body types, skin tones and looks, I am more than happy to advise what would work best for you (and what wouldn’t) when it comes to buying your boudoir lingerie. However, I happily understand that your personal preference is of paramount importance to your entire boudoir experience, and that is what counts – for both you and me.

Your choice of lingerie is one of the most important decisions you will make with regard to your boudoir photography session, directly influencing the feel and look of each final print. For example, if you have a favorite online store for all of your “seductive essentials,” because of how you feel when wearing them, then that will transpose itself right into the prints themselves.

Here are my current choices for the “25 Best Online Stores to Buy Your Boudoir Lingerie.” Each entry on this list has the business name, website link, description (quoted directly from the site, where possible), and the link to their Frequently Asked Questions – everything you need to know about purchase, delivery, payment and returns. 

So browse away – there’s a lot to see, and enjoy… 



1. Honey Birdette, Australia

Birdette began in 2006 over a glass of champagne between two friends. Tired of not being able to find provocative lingerie, they set out to inject a sense of sensuality into the Australian bedroom.”

gorgeous girls in lingerie during her pairs portrait and boudoir photoshoot with gloria villa photographer

2. Bluebella Luxury Lingerie

was simple. Fashion-led luxurious lingerie and nightwear collections

made with the highest quality at an affordable price. Bluebella is a 

lingerie brand with strength and modernity at its heart; designed to 

redefine sensuality.

3. I.D. Sarrieri

  • Website:
  • Description: Since its inception at the start of the 21st century, I.D Sarrieri has 

prized a return to glamour that sets out to promote femininity and 

enable the wearer to feel at her sexiest, becoming her most empowered self.”

4. Victoria’s Secret

Raymond, in San Francisco, California, on June 12, 1977. As of 2019, 

Victoria’s Secret is the largest lingerie retailer in the U.S.


Book your boudoir photoshoot here:

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torso of a woman in lingerie holding a French dessert during her portrait and boudoir photoshoot in Paris by photographer gloria villa

5. Agent Provocateur 

Agent Provocateur is a global brand and supplier of lingerie, stylishly designed with luxury-feel fabrics. Originally, it was a British lingerie retailer founded in 1994 by Joseph Corré, the son of Viviene Westwood, and his then-wife, Serena Rees.

6. La Perla 

La Perla is one of only a few historical fashion houses with a woman founder. Ada 

Masotti originally trained as a corset-maker.

7. Myla 

  • Website:
  • Description: Myla London was born in the 90’s in Notting Hill. Based on 

craftsmanship and luxury, the brand built a loyal customer base. The 

brand was then reinvented and relaunched in August 2017 with the 

CEO (Garry Hogarth) COO (Leila Habibi) and the Senior Designer 

(Jess Thompson) from Agent Provocateur.”

8. Pleasurements

couture for women. It’s the perfect source of inspiration for women 

who are exploring their sensual and erotic fantasies. Our exquisite 

luxury lingerie & erotica collection is for everyone who loves stylish 

erotics and for whom designer lingerie is an addictive luxury.”

9. Leonisa

responsibility & consideration for the environment: This is Leonisa. In 

every production plant, every workshop, every distribution center, 

every company office – employees give it their ALL so that products 

exceed your expectations.”

10. Maison Close 

Close plays with the notions of secrecy and revelation, aiming to 

reconceive nudity through innovative and erotic lingerie design.

reflection of a sexy girl in lingerie during her boudoir photography session in Paris

11. Kiki de Montparnasse

  • Website:
  • Description: Kiki De Montparnasse bridges the gap of dress and undress, 

inspiring sensual aspirations in the everyday with a luxury lifestyle offer 

ranging from lingerie, ready-to-wear, lounge and accessories. Each 

piece is thoughtfully designed and meticulously crafted in the Kiki De 

Montparnasse New York Atelier.”

12. Adina Reay

repeatedly applied to fuller bust lingerie. Shopping for a bra, when you 

have big breasts, tends to be about being told what you can’t have, 

what you must wear. We hate that.”

Woman holding a french dessert during her portrait and boudoir photoshoot in Paris by photographer gloria villa

13. Escora

we know today was created by Birgit Rieker-Jongen, when she 

founded the new Escora in Fort Lauderdale, Florida, USA in 2009. “It 

inspires self-confident women with its lingerie in an optimal fitting and 

luxurious erotic design.”

14. Fleur du Mal

to change the way women approach lingerie. Feminine, chic and 

slightly subversive, the brand explores the notion of desire and artful 

provocation, while maintaining style and wearability.”


To know more about your boudoir photoshoot, click here:


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15. Maison Lejaby 

know-how of its Lyon design workshops. A brand that plays with 

lingerie codes to offer bold and elegant sets to women who know that 

nothing is more seductive than being herself.”

16. Fleur of England

their lingerie, and when your lingerie fits you perfectly – you feel 

amazing. Each garment is hand-designed by Fleur herself, fitted 

precisely in-house by the team and produced in Portugal. If it isn’t 

exquisite, it won’t leave the door.”

woman posing in front of Parisian metro station during her portrait and boudoir photoshoot in Paris by photographer gloria villa

17. Coco de Mer 

explore the exhilarating limits of your erotic imagination. Online and in 

its exclusive London boutique, the team at Coco de Mer collect and 

curate only the finest lingerie and erotica to inspire exploration, 

excitement and enjoyment.”

18. Women’s secret

This brand offers underwear, sleepwear, accessories and swimwear for today’s woman, combining prestige, femininity, modernity and

excellent prices”

gorgeous woman laying on a retro sofa during her boudoir photoshoot in Paris

19. Savage x Fenty 

  • Website:
  • Description: Savage X Fenty celebrates fearlessness, confidence and inclusivity. 

In partnership with a team assembled from the industry’s elite, the label 

has disrupted and redefined the marketplace with its accessible price 

point and extensive assortment of lingerie.”

20. Cosabella 

wife duo Valeria and Ugo Campello. Proud to still be made in Italy with 

the same passion and creativity as when established in 1983.”

21. Farfetch

that fashion is an essential expression of individuality and what makes 

each of us unique.”

22. Elomi

this day we have pushed the boundaries to become a pioneer for the 

fuller figure community. With our years of expertise, we consistently 

strive to innovate and give our wearers trend-driven looks in fabulous 

fitting styles that you can trust, right up to a K cup.”


  • Website:
  • Description: SPANX founder Sara Blakely was getting ready for a party when she 

realized she didn’t have the right undergarment to provide a smooth 

look under white pants. Armed with scissors and sheer genius, she cut 

the feet off her control top pantyhose, and the SPANX revolution began! SPANX has secured its place in women’s hearts and in pop-culture, with daily mentions everywhere from CNN to SNL.”

beautiful girl posing in lingerie on a parisian balcony during her portrait and boudoir photography session in Paris

24. Maison Catanzaro

you dream and fulfil your fantasies. The story began a long time ago 

when Italian immigrants came to France. His parents being tailors, 

Patrice Catanzaro simply grew up surrounded by incredible women 

who have nourished his imagination since childhood.”

25. Simone Pérèle

personal fulfilment. Together, we will bring out the free, audacious 

woman that you have inside of you. “Self confidence is a beauty that 

never fades“, as Mme Simone Pérèle would have said. So have 

some fun, get started, and reveal the very best of yourself.”

Please remember, if you choose to purchase your lingerie online before your travel (as many clients do), don’t do it at the last minute. Make sure you leave time for returns and the next delivery, in the event of problems.

However, in the case of any issues, I also keep a range of amazing products at my Paris studio for you to purchase. These lingerie pieces are hand-picked and carefully chosen by myself – for their style, their look, and how well they actually photograph – an important consideration.

beautiful woman laying on a bed in lingerie with a blower wall in the background during her portrait and boudoir photoshoot in Paris by photographer gloria villa

If you have any questions about your boudoir photography session, or you wish to ask about something else entirely, no problem – please feel free to connect with me, and let’s make all of these wondrous things happen for you.

– Gloria Villa

Hey Gloria, I’m ready, let’s do this!

gloria villa boudoir paris photographer smiling at the camera on her about page

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